Sure, you’re seeing more and more sidewalk signs in front of restaurants. Typically, they show the specials of the day—and they’re very helpful. I love to eat breakfast at a great little restaurant called the ACME Cantina.
It’s on Isle of Palms in South Carolina (near Charleston) and sits a block of the beautiful beaches of that area. The food is outstanding and reasonably priced (I recommend the Huevos Rancheros), but the first thing I do when I arrive is to check out the sidewalk sign they displayed by the entryway.
I want to know what the daily specials are. It’s helpful and, for the restaurant owner, easy to change out. Wipe it clean at the end of the day and write the new specials on in the morning. Nothing to it.
But what a lot of business owners don’t know is that sidewalk A-frame signs work great in plenty of other settings. They’re not just for restaurants. I’ve seen then inside of malls, just by the entrance doors to particular stores. They announce special sales or occasions or a unique message of interest to potential customers passing by.
I’ve also seen them in office buildings. They give special instructions or indicate a hard to find office space. Hotels need all kinds of portable signage and many are now using A-frame signs to welcome guests or large groups or point the way to wedding receptions or conferences.
You see, sidewalk signs are not limited to white or chalk board that must be hand-written—a type that may not be suitable in a corporate, retail or hotel setting. Now, they come with distinctive, custom-printed sign surface that looks professional and unique.
You can also get sidewalk signs with interchangeable pre-printed graphics so you’ll only need to purchase one frame.
So, when you’re thinking about sidewalk signs, think about how they might be used in your business, even if you’re not a restaurant. They’re portable, attractive and can really help you business grow. They’re not just for restaurants!