Making a Statement with Wristbands: From Celebrities to Schools
Wristbands are a great invention. They serve several traditional purposes such as crowd control, and identification, and they can even serve as a fashion statement. As wristbands become more and more popular, the uses for them become more refined and creative. People have even started wearing wristbands to make strong statements regarding diseases and religious beliefs. The advent of the Lance Armstrong “live strong” wristbands, cancer awareness wristbands, and Kabbalah wristbands have people all across the globe making statements with a small wrist accessory. Additionally, kids in school will soon be sporting Red Ribbon Week wristbands in honor of their pledge to stay drug free. Who knew wristbands could stand for so much!
Wristbands first became popular when the “W.W.J.D” wristbands were unleashed on the scene. The next statement made with wristbands came from the “livestrong” bracelets. Those bracelets coupled with the “Say it, Fight it, Cure it” wristbands launched a full campaign for the fight against cancer. Many famous celebrities such as Angelina Jolie, Robin Williams, and Bono have been seen sporting these high fashion yellow bracelets. These wristbands are a symbol that you or someone you know is living with cancer, or that you are a supporter to find the cure.
The next craze for wristbands came with Madonna and her Kabbalah bracelets. These wristbands struck a huge cord with the celebrity scene, with the likes of Britney Spears and Paris Hilton sporting the small red bracelet. The Kabbalah wristband represents that mystical segment of Jewish studies that is supposed to give explanations as to the relationship between the spiritual and the physical. It’s a statement of religion and spiritual beliefs.
Moving past the celebrity craze, wristbands worn during Red Ribbon Week are an excellent way for kids to make their statement against the use of drugs. These wristbands symbolize a pledge to stay drug free. Many kids like to wear their wristbands for the entire week, so schools can purchase plastic wristbands or vinyl wristbands which are quite durable and will last for all of Red Ribbon Week. These wristbands can be customized with slogans like, “Drug Free,” Live Smart,” or “Dare to be Drug Free.” They are a great representation of the communities’ commitment to drug prevention and ongoing education as their children face the never ending battle of peer pressure.
Wristbands have become a way for everyone to make a statement, from the young to the old, the unknown to the famous; you can wear your cause on your wrist. It’s a small and easy way to take a stand for something you believe in. The next time you leave the house; hopefully you can glance down at your wrist, and get a little sense of encouragement.
Leona Chavez is the Marketing Communications Programs Manager for Precision Dynamics Corporation. Chavez has ten years experience in PDC’s marketing department, having specialized in the company’s Leisure & Entertainment division. She manages the company’s website, direct marketing programs, and the marketing communications team.
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